One off the most interesting high value crops grown in the Western US is pistachios. The highly nutritious nuts are grown in California, Arizona and New Mexico and are exported all over the world.
I recently had the opportunity of facilitating the strategic planning workshop for the American Pistachio Growers (APG) association headquartered in Fresno, California. The two-day session brought together grower and processor leaders of the American pistachio industry.
The group wrestled with key issues including the expansion of export markets and reduction of trade barriers, government regulations, the APG mission, and strengthening the important grower-processor relationship. The APG Executive Director, Richard Matoian, stated, “The APG is one of the few agricultural commodity groups in the US that is entirely voluntary. Therefore, it needs to be relevant and highly responsive to the industry’s needs. This strategic planning process allows APG to do just that.”
In a conference room perched on a cliff overlooking the Pacific Ocean, while munching on bowls of pistachios, the workshop participants all shared great enthusiasm for the future growth of the industry and the opportunities that lie ahead. Take a look at this APG video about the unique American pistachio industry.