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In the Press

California Farmer

• What's behind that magic word "marketing"? An expert spells it out in plain English
• Developing a marketing plan isn't as difficult as you might think
• How to get the customer to lick his lips at the sound of your name
• How today's ag marketer can never get too close to his customers

California Fruit Grower

• Where to Export?

California Grower

• Many Markets, Many Opportunities

Seedsman Digest -- Marketing Strategies

• The Personal Sales Call
• Quality Product
• Good People
• Signs of a Mature Market
• Flexibility
• Market Research
• How Long Will it Take?

Small Farm Handbook

• Chapter Four - Marketing (University of California, 1994)

British Columbia Fruit Growers

• Plan Before You Plant

University of California Small Farm Center

• Developing Your Marketing Plan